Shelly has over 18 years of experience in developing dynamic and effective marketing programs for a multitude of industries. With a corporate background in marketing for technology companies, she has the unique talent for absorbing technical concepts and communicating them to a lay audience. Prior to the formation of CMC, she held a Marketing Director position for a publicly held integration company. She developed and managed communications efforts; including corporate rebranding, web design and content development, direct mail, national advertising campaigns, corporate, product, and services collateral, tradeshow/event and theme programming, as well as annual user conferences.
Shelly focuses on strategic consulting and sales for CMC. She also speaks on a regular basis to groups and associations on different marketing topics including Branding ‘You’, The Integration of Social Media into Your Marketing Strategy, Developing an Effective Marketing Strategy, and more.
Shelly received her B.B.A. degree in Management from Stephen F. Austin State University in Nacogdoches, Texas.
Shelly serves on the Board of Directors for Bea’s Kids, a non-profit organization benefiting underprivileged children in the D/FW area (http://www.beaskids.org/). She is also an active member of the Fort Worth Women’s Advisory Council and the Lewisville Chapter of Team Networking (http://www.teamnetworking.com/).
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