So we are almost through all the components of a solid marketing strategy! We are to the part of the plan where you actually need to take all the research you have compiled and make good decisions on the tactics to support the marketing strategies that you defined in the previous section.
As you think about the possible programs you should actually implement, keep in mind the audience you are addressing and what the end result of the programs should be. Be sure that you focus on programs that are going to drive the core of your business. It doesn’t make sense to spend your effort and $$$ in areas of your business that are only going to account for a small percentage of your revenue. Put your time and $$$ where it counts!
Consider various types of activities both traditional and online:
- brand definition/messaging
- brochures/product sheets
- website development/redesign
- email campaigns
- webinars
- interactive multimedia
- presentation development
- networking
- speaking opportunities
- and the list goes on.
Have fun and think out of the box, but be practical and make sure that your programs stay within a reasonable budget based on your sales forecast!
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